OUR SCHEDULE
To learn more about what to expect at New Ideas in Marketing Online Seminar Series, take a look below at the full schedule. We’re happy to answer any questions you have regarding specific activities, event timing or any other inquiries.
NEW IDEAS IN MARKETING ONLINE SEMINAR SERIES: THE DETAILS
Connect. Learn. Grow.
NiM (New Ideas in Marketing)
Missing out on conferences and stimulating speakers?
Deprived of cutting edge research in marketing?
NiM Online Seminar Series is an answer to engage the global research community on substantively important, interesting, creative and rigorous new research in marketing.
The online seminar series will engage leading researchers (new and experienced) in stimulating discussions.
OUR SPEAKERS
Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014. His primary research interests lie in the areas of marketing analytics, information media and digital/social media marketing. Adithya's research focuses on building quantitative models, employing industry data, to better understand strategic decisions made by consumers as well as firms in markets characterized by demand externalities, and social interactions. His research has been published or is forthcoming in Marketing Science, the Journal of Marketing and Marketing Letters. Adithya has received several awards, including the '2013 MSI Alden G. Clayton Dissertation Proposal Competition Award' and the 'Best Discussant Award' at the Haring Symposium in 2012.
ORGANIZING COMMITTEE
Abhishek Borah (INSEAD)
Deepa Chandrasekaran (UT San Antonio)
Gaia Rubera (Bocconi University)
ADVISORY COMMITTEE
Rajesh Chandy (LBS)
Peter Golder (Tuck)
Raji Srinivasan (UT Austin)
Gerry Tellis (USC)
SPONSORS
BOCCONI UNIVERSITY
